I recall many occasions when chatting with friends, or, meeting new people, or worse yet when talking with fellow professionals, when asked, “how is your company doing”, or, you inquire about company performance, the response is equivalent to “I don’t know”. For professionals it is a lost opportunity. And worse, it can leave something other than a positive note about your business acumen in your audience’s memory.
There are great opportunities inside and outside the company to display your business knowledge, interest in the company, and knowledge about products, technology and company performance, and how the company is doing competitively. If you work for a global company even better as the diversity of your “speech” can increase significantly. All the aforementioned is fair game for elevator speeches.
Your response can differentiate you among your peers and even professionals who hold higher level positions.
So where does the info come from…. Talk to your co-workers in key management/leadership positions; try the “investor’s link” on the company website, and consider the annual report as well. Companies do news releases, so simply Google your company.
You don’t have to be an expert!