Again, from one of my favorite mags, some to-the-point advice on getting the attention of the people who make hiring decisions.

And if you are curious as to , “Do I apply on line or by mail”, here is an opinion from Forbes and Liz Ryan, Founder and CEO, Human Workplace; Author, “Reinvention Roadmap”, that might help you answer that question.
If you go the ground mail route, make sure the application or resume and cover go to a specific person, by name. The hiring manager / supervisor is always better than Human Resources. You can find out who he or she is with a little creative research. And better yet, get it hand delivered to the hiring manager inside the company.
***** S&E *****