Decisions, Decisions…

Making tough decisions is not easy. It is always good to understand the broader thinking on the topic as that helps drive an informed decision. Making timely decisions is important and then moving on. The right decision for the circumstance might be the correct one but not always popular.

Crafting a message…

It is important that those affected by the decision understand why it was made. That does not mean they have to agree.

Accurate and timely communication to support the decision is critical. As important, is crafting the message, which can differ for different audiences.

A highly respected professional in the communications field once said, “the greatest oversight in communicating a message is thinking that understanding has been achieved.”

***** S&E *****

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